Email Broadcast is a full-service email marketing agency located in Seattle, Washington that creates world-class email marketing campaigns for a small but distinguished group of client’s that believe email marketing is of strategic importance.
Why did you decide to use video on your website?
People love stories, and video allows you to quickly tell your story without asking people to read pages of text. With our TurnHere video we get our unique selling proposition across in 90 seconds instead of hoping people page through our website. It also allows us to convey a texture and tone that is difficult to communicate with mere text. Our bold email marketing agency has a goal to serve 100 great clients so it’s important for prospective clients to easily learn what we’re about – and what we’re not. We wanted to communicate that our campaigns are hand-crafted, strategic works of art that SELL; not bland, clip-art, run-of-the-mill junk you see in your inbox every day.
Tell us more about the TurnHere experience?
I attended a workshop from a local animation firm (Lilipip) who educated me on the value of video. Intuitively, I knew we needed it, but when I heard some of the stats on how effective video is, it forced me to act. They actually recommended TurnHere as alternative because of the great production value, and smaller investment (than using animation). I found the TurnHere team to be very professional, and was impressed by the process which had obviously been honed over time. The camera guy that came out was a total pro which gave me a lot of confidence. The editing changes were fairly prompt and they made all of my edits the first time without missing any which is important in reducing the cycles. I felt like I had plenty of time to work with them to get the video that was exactly what I was looking for. The only item they can improve on is allowing you to hear the different musical styles instead of relying on a two word description, but they also listened to my input on this and apparently it’s in the works – which is the hallmark of a smart firm.
How are you specifically using video as an email marketing firm?
In addition to us featuring a video overview on our home page, we are using video inside of our email and we are seeing huge results. Just like anything else, you don’t want to over do it, but when a message REALLY needs to deliver results video is a fantastic addition. We’ve seen large increases in open rates and clickthroughs when a video is featured. A key to increasing the open rate is to mention the video in the subject line. We did our own email lately with the subject line “First Name – Quick Video, Don’t Let This Happen To You” and a simple video still image in the email. It had a 29% open rate which was a little higher than normal, but a 17% click through rate which was WAY higher than normal even through there was only one thing to click on. We got a lot of feedback on the video as well – so our audience “engagement” went way up. We’re starting to include video for our clients as well including an upcoming “Ugly Sofa Contest” video idea we hatched for our furniture client Ivan Smith Furniture.
Curious about the profanity laced video we did? Here was the landing page: http://www.emailbroadcast.com/video/hurricane.html
In addition to us featuring a video overview on our home page, we are using video inside of our email and we are seeing huge results. Just like anything else, you don’t want to over do it, but when a message REALLY needs to deliver results video is a fantastic addition. We’ve seen large increases in open rates and clickthroughs when a video is featured. A key to increasing the open rate is to mention the video in the subject line. We did our own email lately with the subject line “First Name – Quick Video, Don’t Let This Happen To You” and a simple video still image in the email. It had a 29% open rate which was a little higher than normal, but a 17% click through rate which was WAY higher than normal even through there was only one thing to click on. We got a lot of feedback on the video as well – so our audience “engagement” went way up. We’re starting to include video for our clients as well including an upcoming “Ugly Sofa Contest” video idea we hatched for our furniture client Ivan Smith Furniture.
Curious about the profanity laced video we did? Here was the landing page: http://www.emailbroadcast.com/video/hurricane.html
Are you currently advertising online? If so, do you use video on the landing page?
Since we are a small shop, we aren’t currently advertising online because I’m not sure we could handle lots of additional new clients. We’re growing organically from word of mouth, and from some internal sales efforts and that is keeping us very busy. We grew over 100% last year without any advertising. It is something we are looking at however as we have staffed up to meet demand. One item on our plate is that we are going to use TurnHere to shoot a video at one of our Canadian clients who’s testimonial we want to feature on a landing page built specifically for their Medical Spa industry. Even though it’s in Canada, and several hours away from us, I know I can ask TurnHere to handle the production. Once that video is complete, we’re considering starting a very targeted AdWords campaign for the MediSpa vertical. Also, we have spent some significant time on SEO and our traffic is picking up on our website, where we do feature our video front and center. Of course we also use the video on our other sites like Facebook, LinkedIn, Biznik, and our YouTube Channel.
We think you did a great job on your video. What are some tips you can give other TurnHere customers?
I spent some time thinking about my video before the filmmaker arrived. I’m a photographer, so I had a list of what I thought might be interesting shots to include, and I even fooled around with a story board (with stick figures). I also spent some time thinking about the message I wanted to convey, answering questions like “What is UNIQUE about Email Broadcast that we need to communicate?” I wanted to answer the “So what?” question so people got a clear idea of our differentiation. When the filmmaker arrived I sat down for 5 minutes to give him an overview of what I was looking for. I know that he had looked at our website before arriving, but I didn’t want to count on that to convey our message. I felt like the filmmaker and I collaborated to make a great video and I didn’t just rely on him to figure out what our company was about. The “preparation” email I got from TurnHere was very useful in this preparation.
Any email marketing tips for small businesses?
My best email marketing tip? Why settle for one when we offer our Top 5 Tips as a reward for signing up for ROCK THE INBOX where we share other marketing secrets once a month? Putting aside the self promotion for a minute however, it’s important that small business using email marketing answer this one important question – Is our email marketing remarkable? Is it something so good that it will get passed around the office? Is it visually beautiful? Does it have a clear call to action? Do people look forward to getting it? Does it look great in the preview pane, without images loaded in all the major email clients? Sorry, you only asked for one tip, but we’re fanatics about doing email marketing right.
Email Broadcast is a full-service email marketing agency located in Seattle, Washington that creates world-class email marketing campaigns for a small but distinguished group of client’s that believe email marketing is of strategic importance.
Why did you decide to use video on your website?
People love stories, and video allows you to quickly tell your story without asking people to read pages of text. With our TurnHere video we get our unique selling proposition across in 90 seconds instead of hoping people page through our website. It also allows us to convey a texture and tone that is difficult to communicate with mere text. Our bold email marketing agency has a goal to serve 100 great clients so it’s important for prospective clients to easily learn what we’re about – and what we’re not. We wanted to communicate that our campaigns are hand-crafted, strategic works of art that SELL; not bland, clip-art, run-of-the-mill junk you see in your inbox every day.
Tell us more about the TurnHere experience?
I attended a workshop from a local animation firm (Lilipip) who educated me on the value of video. Intuitively, I knew we needed it, but when I heard some of the stats on how effective video is, it forced me to act. They actually recommended TurnHere as alternative because of the great production value, and smaller investment (than using animation). I found the TurnHere team to be very professional, and was impressed by the process which had obviously been honed over time. The camera guy that came out was a total pro which gave me a lot of confidence. The editing changes were fairly prompt and they made all of my edits the first time without missing any which is important in reducing the cycles. I felt like I had plenty of time to work with them to get the video that was exactly what I was looking for. The only item they can improve on is allowing you to hear the different musical styles instead of relying on a two word description, but they also listened to my input on this and apparently it’s in the works – which is the hallmark of a smart firm.
How are you specifically using video as an email marketing firm?
In addition to us featuring a video overview on our home page, we are using video inside of our email and we are seeing huge results. Just like anything else, you don’t want to over do it, but when a message REALLY needs to deliver results video is a fantastic addition. We’ve seen large increases in open rates and clickthroughs when a video is featured. A key to increasing the open rate is to mention the video in the subject line. We did our own email lately with the subject line “First Name – Quick Video, Don’t Let This Happen To You” and a simple video still image in the email. It had a 29% open rate which was a little higher than normal, but a 17% click through rate which was WAY higher than normal even through there was only one thing to click on. We got a lot of feedback on the video as well – so our audience “engagement” went way up. We’re starting to include video for our clients as well including an upcoming “Ugly Sofa Contest” video idea we hatched for our furniture client Ivan Smith Furniture.
Curious about the profanity laced video we did? Here was the landing page: http://www.emailbroadcast.com/video/hurricane.html
Are you currently advertising online? If so, do you use video on the landing page?
Since we are a small shop, we aren’t currently advertising online because I’m not sure we could handle lots of additional new clients. We’re growing organically from word of mouth, and from some internal sales efforts and that is keeping us very busy. We grew over 100% last year without any advertising. It is something we are looking at however as we have staffed up to meet demand. One item on our plate is that we are going to use TurnHere to shoot a video at one of our Canadian clients who’s testimonial we want to feature on a landing page built specifically for their Medical Spa industry. Even though it’s in Canada, and several hours away from us, I know I can ask TurnHere to handle the production. Once that video is complete, we’re considering starting a very targeted AdWords campaign for the MediSpa vertical. Also, we have spent some significant time on SEO and our traffic is picking up on our website, where we do feature our video front and center. Of course we also use the video on our other sites like Facebook, LinkedIn, Biznik, and our YouTube Channel.
We think you did a great job on your video. What are some tips you can give other TurnHere customers?
I spent some time thinking about my video before the filmmaker arrived. I’m a photographer, so I had a list of what I thought might be interesting shots to include, and I even fooled around with a story board (with stick figures). I also spent some time thinking about the message I wanted to convey, answering questions like “What is UNIQUE about Email Broadcast that we need to communicate?” I wanted to answer the “So what?” question so people got a clear idea of our differentiation. When the filmmaker arrived I sat down for 5 minutes to give him an overview of what I was looking for. I know that he had looked at our website before arriving, but I didn’t want to count on that to convey our message. I felt like the filmmaker and I collaborated to make a great video and I didn’t just rely on him to figure out what our company was about. The “preparation” email I got from TurnHere was very useful in this preparation.
Any email marketing tips for small businesses?
My best email marketing tip? Why settle for one when we offer our Top 5 Tips as a reward for signing up for ROCK THE INBOX where we share other marketing secrets once a month? Putting aside the self promotion for a minute however, it’s important that small business using email marketing answer this one important question – Is our email marketing remarkable? Is it something so good that it will get passed around the office? Is it visually beautiful? Does it have a clear call to action? Do people look forward to getting it? Does it look great in the preview pane, without images loaded in all the major email clients? Sorry, you only asked for one tip, but we’re fanatics about doing email marketing right.