TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This week we meet with Steve Garfield, a video blogger based in Boston, Massachusetts. The author of Get Seen: Online Video Secrets to Building your Business, Garfield posted what is believed to be the first video blog from a United States elected politician, Boston City Councilor John Tobin, on February 3, 2005. Steve also works with and advises Fortune 500 companies like AT&T, Kodak, Nokia and Panasonic. He is a regular guest on CNN and lectures on new media at Boston University.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This week we meet with Steve Garfield, a video blogger based in Boston, Massachusetts. The author of Get Seen: Online Video Secrets to Building your Business, Garfield posted what is believed to be the first video blog from a United States elected politician, Boston City Councilor John Tobin, on February 3, 2005. Steve also works with and advises Fortune 500 companies like AT&T, Kodak, Nokia and Panasonic. He is a regular guest on CNN and lectures on new media at Boston University.
We’re in the midst of a technological and social evolution that’s shaping where we get our entertainment, news, information, and other resources. It’s becoming increasingly clear that broadcast television and print no longer have a lock on media distribution and consumption. On-demand, online video has enjoyed a meteoric rise — becoming as commonplace as email and search on the web.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This week we meet with Steve Strauss. An internationally recognized lawyer, columnist, and speaker, Steve is also the author of 15 books including The Small Business Bible. Steve’s highly syndicated business column, Ask an Expert, appears weekly at USAToday.com. He is also thesmall business columnist for AOL, American Express OPEN and AT&T who calls him “America’s Small Business Expert”. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor’s Business Daily, and the Los Angeles Times. Finally, Steve is the president of The Strauss Group, Inc: Strauss Law Firm, Strauss Seminar Co., and Strauss Syndication.
One of the nice things about TurnHere’s Video Promotion Service is that your video is matched with your Google Local Business listing automatically. Lots of small business owners have asked, “What is a Google Local Business listing and why does it matter that my video is there?” Which is a great question.
Your Google Local Business listing is an overview page about your business maintained by Google that appears at the top of Google search results. It includes information about your business like your address, phone number and web site. You can also “claim” your listing and add things like photos, reviews and more. And, if you’re taking advantage of TurnHere’s Video Promotion Service your video appears there as well.
Claiming your Google Local Business Listing and adding content like your TurnHere video can help you get more customers from people who find you through Google search. A full profile stands out from the crowd and showcases what’s great about your business. And with your video and other information in one place potential customers can learn all they need in order to make a decision to buy from you.
See for yourself. Click the images to view at full size.
Here’s a shot of a Google Local Business Listing page that’s not claimed:
Here’s a claimed listing with their TurnHere video, images and other key information added.
It’s pretty easy to see how much more engaging and robust the completed profile looks. Start making your Google Local Business listing work harder for you. Get a TurnHere video and our Video Promotion Service (which includes matching to your Google Local Listing and more) free for three months.
Want to learn more about how to claim your Google Local Business listing? Watch this brief video from Google below.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This week we meet with Steve Strauss. An internationally recognized lawyer, columnist, and speaker, Steve is also the author of 15 books including The Small Business Bible. Steve’s highly syndicated business column, Ask an Expert, appears weekly at USAToday.com. He is also thesmall business columnist for AOL, American Express OPEN and AT&T who calls him “America’s Small Business Expert”. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor’s Business Daily, and the Los Angeles Times. Finally, Steve is the president of The Strauss Group, Inc: Strauss Law Firm, Strauss Seminar Co., and Strauss Syndication.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This week we meet with Steve Strauss. An internationally recognized lawyer, columnist, and speaker, Steve is also the author of 15 books including The Small Business Bible. Steve’s highly syndicated business column, Ask an Expert, appears weekly at USAToday.com. He is also thesmall business columnist for AOL, American Express OPEN and AT&T who calls him “America’s Small Business Expert”. He has appeared on CNN, CNBC, Bloomberg Television, MSNBC, Court TV, the BBC, and ABC News. He has also been featured in such publications as Entrepreneur magazine, Investor’s Business Daily, and the Los Angeles Times. Finally, Steve is the president of The Strauss Group, Inc: Strauss Law Firm, Strauss Seminar Co., and Strauss Syndication.
Now that 2010 has arrived, it’s time for business owners to take stock of their marketing – assess what worked and didn’t work the year before, and determine what, if anything, new to try in the coming year. In an Entrepreneur.com post 10 Marketing Trends for 2010, marketer Susan Gunelius lays out the top 10 trends that will affect all areas of marketing, advertising, branding in 2010 and beyond.
The article is certainly worth a read for any small business owner grappling with marketing strategy and priorities. We spend considerable time focusing on how SMBs and local businesses can leverage online video marketing, and certainly appreciate that online video made the list “Both online video and mobile marketing are set to explode, and we’ll really start to see that happen in 2010″.
However, we were even more excited to read Gunelius’ first point: Transparency and trust are paramount. She wrote, “[Companies] that … make a concentrated effort to be honest and open in their marketing communications will generate positive consumer responses, which can lead to brand loyalty and brand advocacy.”
These words echo the real-world results we see each day when it comes to online video that works. Today’s consumers are savvy. They’re highly attuned to weed out sales pitches. And the Internet puts them in full control — they can instantly navigate away from something that rings hollow or sounds phoney.
As a result, we find that small businesses are most successful with authentic videos where the company owner, employee, or customer tells their story in their own words. Less reliance on scripts and a more organic production process result in an honest, emotionally engaging product. This personal approach differentiates a video from the clutter of marketing jargon on the web today – compelling viewers to want to know more.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Denise O’Berry, a small business expert. Her blog, Just for Small Business covers how-to advice and information on all aspects of owning and managing a successful small business. Denise is also the author of Small Business Cash Flow: Strategies for Making Your Business a Financial Success which she published in 2006.
From Denise’s site:
“A small business owner since 1996, small business expert Denise O’Berry understands the challenges facing small business. She’s lived them herself and helped hundreds of small business owners work through the same issues.”
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Denise O’Berry, a small business expert. Her blog, Just for Small Business covers how-to advice and information on all aspects of owning and managing a successful small business. Denise is also the author of Small Business Cash Flow: Strategies for Making Your Business a Financial Success which she published in 2006.
From Denise’s site:
“A small business owner since 1996, small business expert Denise O’Berry understands the challenges facing small business. She’s lived them herself and helped hundreds of small business owners work through the same issues.”
