Now that 2010 has arrived, it’s time for business owners to take stock of their marketing – assess what worked and didn’t work the year before, and determine what, if anything, new to try in the coming year. In an Entrepreneur.com post 10 Marketing Trends for 2010, marketer Susan Gunelius lays out the top 10 trends that will affect all areas of marketing, advertising, branding in 2010 and beyond.
The article is certainly worth a read for any small business owner grappling with marketing strategy and priorities. We spend considerable time focusing on how SMBs and local businesses can leverage online video marketing, and certainly appreciate that online video made the list “Both online video and mobile marketing are set to explode, and we’ll really start to see that happen in 2010″.
However, we were even more excited to read Gunelius’ first point: Transparency and trust are paramount. She wrote, “[Companies] that … make a concentrated effort to be honest and open in their marketing communications will generate positive consumer responses, which can lead to brand loyalty and brand advocacy.”
These words echo the real-world results we see each day when it comes to online video that works. Today’s consumers are savvy. They’re highly attuned to weed out sales pitches. And the Internet puts them in full control — they can instantly navigate away from something that rings hollow or sounds phoney.
As a result, we find that small businesses are most successful with authentic videos where the company owner, employee, or customer tells their story in their own words. Less reliance on scripts and a more organic production process result in an honest, emotionally engaging product. This personal approach differentiates a video from the clutter of marketing jargon on the web today – compelling viewers to want to know more.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Denise O’Berry, a small business expert. Her blog, Just for Small Business covers how-to advice and information on all aspects of owning and managing a successful small business. Denise is also the author of Small Business Cash Flow: Strategies for Making Your Business a Financial Success which she published in 2006.
From Denise’s site:
“A small business owner since 1996, small business expert Denise O’Berry understands the challenges facing small business. She’s lived them herself and helped hundreds of small business owners work through the same issues.”
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Denise O’Berry, a small business expert. Her blog, Just for Small Business covers how-to advice and information on all aspects of owning and managing a successful small business. Denise is also the author of Small Business Cash Flow: Strategies for Making Your Business a Financial Success which she published in 2006.
From Denise’s site:
“A small business owner since 1996, small business expert Denise O’Berry understands the challenges facing small business. She’s lived them herself and helped hundreds of small business owners work through the same issues.”
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Denise O’Berry, a small business expert. Her blog, Just for Small Business covers how-to advice and information on all aspects of owning and managing a successful small business. Denise is also the author of Small Business Cash Flow: Strategies for Making Your Business a Financial Success which she published in 2006.
From Denise’s site:
“A small business owner since 1996, small business expert Denise O’Berry understands the challenges facing small business. She’s lived them herself and helped hundreds of small business owners work through the same issues.”
Make sure to buy Inc.’s February issue. TurnHere is featured in their list of “Best Tools for Creating Online Video”. In the meantime you can check out the article on their site here.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Tim Street. You can find Tim’s musings on the online video industry at 1timstreet.com/blog
…writer, producer, director, and new media consultant. He is one of the pioneers of using the Internet as a story telling device and he is the Creator/Executive Producer of the Popular Viral Video French Maid TV. CNN referred to Streets work as Red Hot, The Toronto Star said Prophetic, Wired News called his first creation, fortheloveofjulie.com, one of the Internets creepiest sites and one of the most convincing hoaxes to hit the Net. Tim has been elected to sit on the advisory board for the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009, Tim was inducted into the International Academy of Web Television.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Tim Street. You can find Tim’s musings on the online video industry at 1timstreet.com/blog
…writer, producer, director, and new media consultant. He is one of the pioneers of using the Internet as a story telling device and he is the Creator/Executive Producer of the Popular Viral Video French Maid TV. CNN referred to Streets work as Red Hot, The Toronto Star said Prophetic, Wired News called his first creation, fortheloveofjulie.com, one of the Internets creepiest sites and one of the most convincing hoaxes to hit the Net. Tim has been elected to sit on the advisory board for the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009, Tim was inducted into the International Academy of Web Television.
TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Tim Street. You can find Tim’s musings on the online video industry at 1timstreet.com/blog
…writer, producer, director, and new media consultant. He is one of the pioneers of using the Internet as a story telling device and he is the Creator/Executive Producer of the Popular Viral Video French Maid TV. CNN referred to Streets work as Red Hot, The Toronto Star said Prophetic, Wired News called his first creation, fortheloveofjulie.com, one of the Internets creepiest sites and one of the most convincing hoaxes to hit the Net. Tim has been elected to sit on the advisory board for the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009, Tim was inducted into the International Academy of Web Television.
Now that 2010 is upon us, analysts and research firms are wrapping up their studies on last year. And if there was any doubt that online video reigned in 2009, comScore just released their numbers from November 2009. According to that data, online video viewing continued to reach record levels, as Americans watched more than 30 billion videos (30,986,670, to be exact) in November alone.
comScore found that more than 170 million U.S. Internet users viewed online video during the month of November — that represents an astounding 84.8 percent of the total U.S. Internet audience.
Other interesting findings from the report include:
Not surprisingly, Google Sites dominated the market — delivering more than 12.2 billion videos viewed and accounting for 39 percent of all videos viewed online in the U.S. (YouTube accounted for nearly 99 percent of these videos).
The average online video viewer watched 12.2 hours of video.
The duration of the average online video was 4.0 minutes.
The average Hulu viewer watched 21.1 videos during the month, which marked an all-time high for the site.
In terms of unique viewers in November, Google Sites continued to lead the field with 129 million unique viewers, followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer).
