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Adding Video to Your Google Local Business Listing

February 12th, 2010 by turnhere in Online Video Marketing

One of the nice things about TurnHere’s Video Promotion Service is that your video is matched with your Google Local Business listing automatically. Lots of small business owners have asked, “What is a Google Local Business listing and why does it matter that my video is there?” Which is a great question.

Your Google Local Business listing is an overview page about your business maintained by Google that appears at the top of Google search results. It includes information about your business like your address, phone number and web site. You can also “claim” your listing and add things like photos, reviews and more. And, if you’re taking advantage of TurnHere’s Video Promotion Service your video appears there as well.

Claiming your Google Local Business Listing and adding content like your TurnHere video can help you get more customers from people who find you through Google search.  A full profile stands out from the crowd and showcases what’s great about your business.  And with your video and other information in one place potential customers can learn all they need in order to make a decision to buy from you.

See for yourself.  Click the images to view at full size.

Here’s a shot of a Google Local Business Listing page that’s not claimed:

unclaimed google local business listing

Here’s a claimed listing with their TurnHere video, images and other key information added.

complete google local business listing

It’s pretty easy to see how much more engaging and robust the completed profile looks.  Start making your Google Local Business listing work harder for you.  Get a TurnHere video and our Video Promotion Service (which includes matching to your Google Local Listing and more) free for three months.

Want to learn more about how to claim your Google Local Business listing?  Watch this brief video from Google below.

Comments |

  • Hello TurnHere.

    Video on local business listings is an absolute must. Certainly the same video can be used for further distribution on the web through hundreds of video communities and other local business listing websites.

    What I am most concerned about are small and local businesses having to contend with multiple websites when it comes to their local listing. What I'm really talking about are "time resources".

    Afterall, there are over 60 websites in four different categories specifically geared towards local listings. How can a local or small business have the time resources to cover this space.

    Even if you made a conscious decision to not manage all 60, there are well more than Google, Yahoo, Bing, and Ask. The space goes to Local.com (they went public), Yelp, Merchant Circle, and many others.

    Consumers will be the ones deciding which of these local listing websites they will go and post their experience through consumer reviews. This adds to the burden that no one single local listing website will do the trick.

    Therefore, my argument is that "getting listed" is not the real services needed. The local business still has to claim, update and maintain their local listing at multiple local listing websites.

    "Getting listed" is an admirable starting point, but it will not address the long term need of the local business and their local marketing efforts.

    Something we recently read at KillerStartUps are companies that are offering a low cost service to update then manage these listings for companies. You can read about this at KillerStartUps here:

    http://www.killerstartups.com/Search/smartfindslocallisting-com-be-found-online

    It is a changing world and the local business will benefit. There will be some adjustment to this space needed.

    Good information from your post and hopefully varying opinions help give perspective.

  • Great comment and we couldn't agree more. SMBs have a lot of places they have to be aware of, and more keep popping up everyday! We believe video is a great way to solve this problem as a business owner can create a high-quality overview of their business and use it across as many sites as they want.

    This way they can ensure that they have their message out there the way they want it, without having to recreate and maintain 60 different profiles.

    Thanks for the comment.

    Morgan
    director of marketing
    TurnHere
  • Hi Morgan

    Let me validate your comment by mentioning that the local business (any size) can take their videos and use them inside of their local business listings. It is a natural add-on and eventually these videos will make their way into the hands of the mobile consumer as they look up the local business listing.

    Your service will be a natural fit for this industry.
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