Advertising has evolved immensely with the emergence of online video, but how can businesses best use it to engage and inspire their audience and potential customers to take action? TurnHere and Tube Mogul’s expert panel will provide actionable information to attendees on how to make video work... for brands and agencies. Topics include discussion of best practices and case studies about video production, syndication and distribution, analytics and measuring return on investment.
Online and On Target—Proven Video Strategies
Time: 3:00PM Wednesday, November 4th
Location: Javits Convention Center, New York
Moderator:
David Grant, President, Sugar, Inc.
Panelists:
Rachel Jackson, Media Supervisor, Almighty
Jared Simon, VP, Corporate Development, TurnHere
Brett Wilson, CEO and Co-Founder, TubeMogul
Chris Johnston, Director of Technology, Brightcove
Yesterday, our VP of Corporate Development, Jared Simon was one of the panelists at mediadistro.com’s latest event: The New Age of Advertising. The event focused on how brands can meet the needs of their customers and gain their trust online. The panel came up with 5 lessons as key takeaways for the night. In brief they are:
Consumers don’t trust 4 out of 5 dentists anymore. They trust “people like me.”
It’s no longer about getting people to come to your site
Have prospects discover you through content you create
Sponsor something people care about
Figure out ways to get your users to do word of mouth for you
The panelists from left to right: Real Girls Media director, business development Rebecca Weeks, TurnHere vice president, corporate development, Jared Simon, Pandora senior vice president, ad sales Cheryl Lucanegro, Organic director of strategy David Lewis, and Eyeblaster director of digital advertising solutions Ross McNabb.
Photo credit: mediabistro.com, taken at the New Age of Advertising Panel.
Our Director of Marketing, Morgan Brown, participated in a Gov 2.0 session at the Orange County Transportation Authority to talk to local government agencies about using online video in their public affairs outreach efforts. The day was a success, with agencies from across Southern California attending to learn the latest about social media tools and how they can work to foster more transparency and better communication with the public. Other topics included: LinkedIn, Facebook and Twitter.
This short video captures the events of the day and some of the key takeaways from the sessions:
We’re excited that TurnHere’s panel submission for South by Southwest has made it into the “panel picker” and is under consideration for inclusion in the SXSW Interactive program. We need your help to make it a fan favorite to help it into the final program. Simply follow the steps to create an account and once you’ve registered, click the green thumbs up button. That’s it! You can cast your vote for it here.
The panel topic, Building Community with Online Video is all about how brands and businesses can use online video to spur conversations with customers and online audiences, creating a stronger connection with them in the process.
While everyone is busy talking about the “statusphere” and real-time updates, there is something to be said for deeper, more engaging experiences. Now costs have come down to a point where creating video content specifically for small audiences is feasible. And businesses can create those experiences quickly, professionally and affordably as a way to wow online viewers.
We’ll be adding more interesting people to the panel and announcing them here so stay tuned as we reveal the participants.
As online video matures, companies are turning to the medium in their quest to foster a sense of community with their customers/users. When combined with existing social networks, video has the power to spread messages organically through users social graphs and by learning how to get real about it, brands can benefit from the personal, emotional bond that comes with online video.
TurnHere’s Director of Marketing, Morgan Brown, had an opportunity to talk about some of the future trends in technology on the main stage at Inman Real Estate Connect with Brad Inman, the founder of Inman News and TurnHere. In addition Morgan announced that TurnHere was giving away free TurnHere videos to the attendees of the conference who joined our Facebook fan page or followed us on Twitter.
We ended up with nearly 150 takers of the free video and we’re in the process of scheduling to shoot those videos now. TurnHere has a long heritage of real estate in its blood - first starting off as Inman Stories and founded by Brad, who also founded Inman News and HomeGain (which he successfully sold) and more recently with our work for Coldwell Banker’s On Location YouTube channel and Weichert Realtors. We’re excited to make even more video for the innovators in the space who see video as an opportunity to connect with their customers and stand out from the crowd online.
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