One of the nice things about TurnHere’s Video Promotion Service is that your video is matched with your Google Local Business listing automatically. Lots of small business owners have asked, “What is a Google Local Business listing and why does it matter that my video is there?” Which is a great question.

Your Google Local Business listing is an overview page about your business maintained by Google that appears at the top of Google search results. It includes information about your business like your address, phone number and web site. You can also “claim” your listing and add things like photos, reviews and more. And, if you’re taking advantage of TurnHere’s Video Promotion Service your video appears there as well.

Claiming your Google Local Business Listing and adding content like your TurnHere video can help you get more customers from people who find you through Google search.  A full profile stands out from the crowd and showcases what’s great about your business.  And with your video and other information in one place potential customers can learn all they need in order to make a decision to buy from you.

See for yourself.  Click the images to view at full size.

Here’s a shot of a Google Local Business Listing page that’s not claimed:

Here’s a claimed listing with their TurnHere video, images and other key information added.

It’s pretty easy to see how much more engaging and robust the completed profile looks.  Start making your Google Local Business listing work harder for you.  Get a TurnHere video and our Video Promotion Service (which includes matching to your Google Local Listing and more) free for three months.

Want to learn more about how to claim your Google Local Business listing?  Watch this brief video from Google below.

Visit OXO’s Website to see a video we recently did for the food company to help them search for the biggest OXOniac… Read the full press release here.

Visit Audi’s fan page to see a couple of videos we recently did for Audi of America around the LA Design Challenge. Read the full press release here.

How food companies can engage viewers without rehashing the same boring recipes.

I love food.  And if you are like me and like to cook as well, you probably also enjoy watching food programming. The Food Network.  Top Chef.  Anything online.  But here’s what I’ve realized…these cooking shows succeed mainly due to the appeal of their star chefs or the stories they tell, not the recipes themselves. That’s why Top Chef on Bravo is the #1 food program in America.

So, as more consumers turn to the Internet, why aren’t new celebrity chefs emerging online?

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While the Web is often credited (and rightly so) with creating a global platform for us to come together, there’s another reality — as Jeff Jarvis calls it “a mass of niches,” where we all congregate in micro-groups and networks based on interests, politics, likes and dislikes, existing social connections…

This dynamic presents serious challenges for brands that need to connect with these individual groups, particularly when it comes to large budget projects like video. Traditional TV advertising has been geared to blanket millions of eyes with the same message — yet, companies soon realize this strategy doesn’t play well with the user-controlled experience on the Web.

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