76 Percent of Internet users will be watching online video by 2015
A new report by eMarketer says viewing of entertainment content on the Internet is increasing rapidly, predicting that by 2015 some 76 percent of Internet users will be watching online video each month, more than 92 million viewers in all. In 2009, that number stood at 44 million.
On February 16, Tubefilter put four guys who’ve forgotten more about YouTube than the rest of us will ever know on a stage. The panel “You’re A YouTube Partner — Now What?” featured Next New Networks‘ Ben Relles, Rafi Fine of the Fine Brothers, Jason Schnell of Reckless Tortuga and former YouTube exec George Strompolos, who’s now the CEO of digital media startup Fullscreen.
Msnbc Digital Network sets new video traffic record
The Msnbc Digital Network set a new site record of 161.7 million total online video streams in January, 2011.* Millions of consumers watched NBC News’ exclusive reports, original web-only stories and the latest updates from around the nation and the world.
YouTube Weekly Ad Views Up to 3 Billion Thanks To Partners
YouTube is now running ads on enough videos to account for 3 billion ad views per week. That’s a fifty percent increase from the number of ads viewed last May, and it looks like they’ve got their partners to thank for it!
Cisco says that global mobile data traffic grew 2.6-fold in 2010. That's three years in a row that mobile data nearly tripled. Video was 49.8% of mobile data at the end of 2010 and Cisco believes it will grow to 52.8% this year and be 66.4% in 2015.
Hosting your video on Facebook tragically limits your potential audience. That's why brands put their videos on YouTube--that's the destination, mostly because it's so widely used and flexible. You can then embed that YouTube video on your blog, link to it from Twitter, or place it on your Facebook wall--use Facebook as the destination to drive viewers to your content.
More Small Businesses are Using Video on Their Homepage (or Landing Page)
Specifically, 26% of small business advertisers used video on their home page (or landing page), up from 19% the year before. Obviously more business owners are turning to video for the kind of content that can engage a customer. Video is actually the second-most popular landing page behavior after "clicking through to advertiser's website."
AOL Europe Acquires Branded Video Network goviral For $96.7 Million
AOL Europe has lead an acquision of video distribution network Goviral today, to the tune of $96.7 million. Goviral distributes branded video content for mainstream brands, as well as content producers and advertising agencies.
A new study from Jun Group, a premier social video company, shows that shorter videos are more likely to be shared by viewers than longer videos, people share videos on Facebook 218% more than through Twitter and email combined, and women share 30% more than men.
2011: Small Businesses Plan to Use Online Video in a Big Way
Small businesses are jumping on the online video bandwagon in a big way. A new study from Ad-ology shows that 45% of businesses plan to use online video in their marketing in 2011 versus 28.4% in 2010.
The "Old Spice Guy" is back to dominate online video ads once again. In an interesting move, Old Spice has actually created a trailer for their upcoming commercials.
I love infographics and this one was designed by Clicker, the complete guide to Internet Television (according to their website). Clicker documents the state of online videos from 2007-2009. Here are some of the most interesting stats:
69% of adult Internet users watched or downloaded online videos.
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