Nielsen Reports Majority of Online Video Viewers are Women
Now here’s something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are…female. That sort of flies in the face of what we have been seeing from all other research outfits up until now.
48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads
Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners who use them for Internet near the end of 2010.
Online Video Will Replace The Traditional Job Interview
In a global marketplace, employers are beginning to realize that their best potential employees might not live in the same city, the same state, or even the same country. The connecting power of the Internet and social media, however, give companies the ability to recruit and screen potential applicants no matter how far away they may live. And online video is playing a huge role in this shift in the way hiring is done.
How to Use Video to Improve Conversions, Reduce Returns & Increase Profits
When you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales. These traffic driving activities can be costly if you are not converting so it’s essential that your website is engaging.
Google Adwords Launches Video Ads for Search (Media Ads): What Does it Mean for You?
Media Ads is a new ad model that introduces new ways to target, pay for, and experience video ads on Google.com. Unlike Video Extensions, which simply attaches a video player to your existing AdWords ads, Media Ads is an entirely standalone format designed to put your videos front and center.
[Interview] Steve Garfield Talks On The Power Of Online Video
Steve Garfield is one of the pioneers of video blogging and renowned experts in the field of online video. He's been putting video online since people were putting video online and today he still spends his time creating video, interviewing the stars of the online video world, revolutionizing citizen journalism, and teaching and advising brands on how to use online video.
Moms are probably the single most important demographic group online because their purchasing power and decision-making clout. Various data sources have pegged the "mom market" in the US at nearly $2 trillion annually in household spending. Yet moms haven't been associated with mobile to any great degree.
Crackle Brings Ad-Supported Movies to Sony TVs, Roku Set-tops
Sony online video venture Crackle is rolling out a new, free, ad-supported movie service to a connected TV or Blu-ray player near you. There's just one catch: that TV or Blu-ray player will probably have to be made by Sony.
Online Video Offers Low-Cost Marketing For Your Company
Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.
ComScore released its February 2011 US Online Video Rankings this week. Microsoft and Facebook continue to climb the charts, Hulu serves video ads at almost the same rate as it did before, and Americans watch billions of online videos.
WATCH: First Music Video Shot Entirely On The iPad 2
The first music video shot solely on the iPad 2 was literally shot, edited and released within 20 hours of the new gadget’s release. Read on to find out more and to check out the video, for singer-songwriter Eddy’s song ‘NEED’.
Your digital product is also more appealing when demonstrated. And the most affordable way to show people what your software does, even if you’re also offering a free trial, is often to produce a short screencast. These five free tools can help you get started.
The Pros and Cons of YouTube Video for Your Website
YouTube is most popular free technology platform and user-generated content site for hosting, sharing, and marketing video today. But is YouTube the right solution for a company's website video? Let's weigh the pros and cons based on the needs of companies serious about having a professional video platform to promote their business.
YouTube Makes Acquisition to Move Beyond Home Videos
YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks, a Web video production company, in its biggest effort yet to move beyond short, quirky home videos to professionally produced content.
20 Ways An Internet Marketing Agency Can Use Website Video
Here are 21 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with just the right level of engagement (and not be intrusive like traditional agencies).
When it comes to YouTube users and online video producers, some people have got it and some don't. But what is it that differentiates an effective content creator from one that just can't quite seem to succeed? After speaking with a number of successful YouTube Partners and video producers with online followings, I've determined a few factors that contribute to online video success. Let's call them 'The 7 Habits Of Highly Effective YouTubers.'
Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream
According to the Accustream, 2010 was worth a bang on 72.3 billion views or 47.1% over the year before for that professional online video (isn’t published and hosted online sort of redundant?). That's the biggest jump since 2007 they say.
Online Video Bolsters Television Ad Campaign Performance
YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS software. They used it in an analysis of Online Video Share-shift to see how a particular brand benefited from moving ad dollars away from TV and into online video.
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