Welcome to TurnHere’s new blog. We’re excited to share with you our take on how online video is changing the way people and businesses connect with one another online. That’s what makes the online video world so exciting to us.  If you’re interested in online video as much as we are, stay tuned; we’ll be covering everything we love about the online video space from the latest news to video SEO tips, to a series of interviews with thought web leaders talking about the evolution of content and how we consume it online (including of course video).

Before we really dive in though we wanted to give you just a quick overview of who we are and what role we play in the online videoverse. TurnHere is an online video production and advertising company that makes great online video for businesses of all sizes, from Joe’s Pizza in Brooklyn to Fortune 500 companies like NBC, AT&T and many others. We do this in a very cost-effective way by leveraging a network of more than 8,000 professional filmmakers around the world who shoot locally using a documentary style aesthetic to keep production quality high with low overhead.

We like to think of our videos as a new way of reaching people online in an engaging way that meets their information need. A complete departure from traditional 30-second TV spots. You can read more about us here if you’re inclined.

We think the production and distribution of video needs more conversation. Too often the current conversation devolves into a discussion about pre-roll ads and IAB units and CPMs. Important conversations to have to be sure, but ones that exclude the customer/end user and their needs. Video is at its best when it operates in the permission-based world inspired by the “play” button. By focusing on how to meet the expectation behind that click while fulfilling the needs of the business we can create a new way of communication between people and companies. And, creating value for everyone along the way.

We hope you join us here for that journey!

The TurnHere Team