This week TurnHere is highlighting the awesome video done by Anthony Puente for Dragon Books, in Los Angeles, CA. Anthony, great job on the video - you really captured how special this bookstore is.
This is somewhere I’d love to spend the afternoon curled up on a comfy chair by a fireplace with a first edition (and signed!) Ernest Hemingway, The Old Man and the Sea.
How Long was the shoot?
Anthony, Filmmaker: The shoot probably took 2-2 1/2 hours. According to TurnHere guidelines, shoots should take no more than 60-90 minutes, but I find that if I give the client as much time as they need, within reason, instead of consistently checking my watch and pushing to make the 90 minutes, they are appreciative and give me a better interview and overall better experience.
How was the overall experience?
Cassandra, Client: Overall, it was a great experience. Anthony was very good at what he did, put us at ease, and was very timely with the edits.
Anthony, Filmmaker: Great! The two ladies that manage and run the store were friendly and free to help out in anyway. It was such a hidden gem of a store. All of the design elements lent itself to be a great, visually interesting shoot.
What is your favorite shot?
Cassandra, Client: I think my two favorite shots are the overview shot of the store, and the shot of Rebecca and I talking.
Anthony, Filmmaker: I had a few on this project, but I would have to say that the perspective shot with the Los Angeles book in the foreground and the staff in the background was tops. A great moment to wrack between the two elements as well as a perfect match in post to a previous shot of the employees hard at work.
Any other comments?
Anthony, Filmmaker: Never knowing what is held in store for me from shoot to shoot is my favorite part of the job. Solid research, client phone call and roll of the dice are all you can hope for to prepare yourself.
I really try to pride myself on tackling every shoot with the same amount of passion, creativity and professionalism.