We at TurnHere have created a lot of videos for a lot of businesses and some of our favoritehave been restaurant videos. There's no better medium that can capture the sizzle of a freshly prepared steak or theenthusiasm of a chef as he/she prepares the special of the day. Here we talk about some of the Do's and Don'ts of restaurant videos. If you're a restaurant that is considering a TurnHere video, we hope this will help you prepare for your shoot. DO:
- Food shots are always key especially close-ups of plated dishes.
- In the interview section, reference specialty dishes or the most popular menu items and be sure to have shots of them being prepared or served.
- Talk to your audience. If you mainly have families as your customers then talk about how your restaurant is kid-friendly.
- Show the cooking process. For example, food being prepped, chopping, flames from the stove and food sizzling in a pan. Nothing gets a customer more hungry than these shots.
- Always show the business in action - customers' at their table, chef's cooking, bartendersbar tending, etc.
- Include customer testimonials. Have one of your regulars talk about their favorite dish and how often they visit your restaurant.
- Show decor, awards andsignage.
- Avoid shots of empty dining areas. You should consider booking a shoot during your semi busy hours.
- Avoid shots of people eating. Unless you're a model eating a Carl's Jr. burger, you probably aren't looking your best when your chowing down some food.