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Archive of online video report

Online Video Commentary
Online video is the top marketing priority for 2010, edging out both email and search marketing
·         Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials
·         Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use

We’re excited to release the findings of our first-ever report on the current use of online video by brands and agencies and what the future holds for the medium. The results confirmed what many in the online space have said: online video is a big deal now and in the coming 12 months. In fact, online video was ranked as the highest priority for marketers in the next 12 months, surpassing both email and search marketing.

The survey participants are marketing decision makers at both brands and agencies ranging from small boutique firms to publicly traded, Fortune 500 companies.

Some of the top findings are:

  • Online video is the top marketing priority for 2010, edging out both email and search marketing
  • Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials
  • Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use
PDF-Icon To see the rest of the findings download your free copy of the report here (PDF).  No registration or email address required.