TurnHereTV is a monthly series of interviews with the thought leaders in small business marketing, online video, technology and marketing. Each month we interview a different personality to get their thoughts on the trends and changes that are impacting businesses on the Web.
This month, we met with Tim Street. You can find Tim’s musings on the online video industry at 1timstreet.com/blog
…writer, producer, director, and new media consultant. He is one of the pioneers of using the Internet as a story telling device and he is the Creator/Executive Producer of the Popular Viral Video French Maid TV. CNN referred to Streets work as Red Hot, The Toronto Star said Prophetic, Wired News called his first creation, fortheloveofjulie.com, one of the Internets creepiest sites and one of the most convincing hoaxes to hit the Net. Tim has been elected to sit on the advisory board for the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. In 2009, Tim was inducted into the International Academy of Web Television.
We love this video we did for Legacy Hair Studio in Richmond, CA, and not just because its owned by one of TurnHere’s favorite team members, Jamese. Finding a place to get your hair done is stressful. There’s a lot that goes into picking the perfect place to get your hair done. You want someone who is not only going to make you look great but also make you feel comfortable and welcome when you walk in the door. Legacy Hair Studio has that welcoming feel and fun vibe that really comes through in the video.
If you’re a salon owner and want to attract new customers show them what they can expect with a video from TurnHere.
Online video is the top marketing priority for 2010, edging out both email and search marketing
· Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials
· Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use
We’re excited to release the findings of our first-ever report on the current use of online video by brands and agencies and what the future holds for the medium. The results confirmed what many in the online space have said: online video is a big deal now and in the coming 12 months. In fact, online video was ranked as the highest priority for marketers in the next 12 months, surpassing both email and search marketing.
The survey participants are marketing decision makers at both brands and agencies ranging from small boutique firms to publicly traded, Fortune 500 companies.
Some of the top findings are:
Online video is the top marketing priority for 2010, edging out both email and search marketing
Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials
Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use
The study was reported in Variety – you can check out the brief article here.
In terms of dollars and cents, GroupM believes that close to $65 billion will be spent globally on digital ads next year. And for those of you interested in the U.S. market, this same study projects that online advertising will grab 17% of the total ad spending next year (up from a projected 15.4% this year, and 13.9% for 2008).
But here’s where it starts to get interesting. GroupM also looked at how ad money will be spent online. They found that display ads are declining, while search, video and mobile ads are all on the rise. According to the research firm, display ads will account for 34% of online marketing spending in 2010, and will be overtaken by search advertising, which represents 43% of the online budget.
It’s easy to see why search advertising can be so effective, and popular among marketers. It gives brands and companies a unique opportunity to communicate their message to those very people who are actually looking for their solution (whether it’s a widget or widget repair), and at the exact moment of time that they’re actively seeking and needing the solution.
And search ads don’t just have to be limited to the four short lines of text in Google Ad Words. There are other places and ways that people search for services or products on the web — for example, Yellow Pages and other online local or niche listings — and these present powerful opportunities for any marketer.
Our Director of Marketing, Morgan Brown, participated in a Gov 2.0 session at the Orange County Transportation Authority to talk to local government agencies about using online video in their public affairs outreach efforts. The day was a success, with agencies from across Southern California attending to learn the latest about social media tools and how they can work to foster more transparency and better communication with the public. Other topics included: LinkedIn, Facebook and Twitter.
This short video captures the events of the day and some of the key takeaways from the sessions:
We’re excited that TurnHere’s panel submission for South by Southwest has made it into the “panel picker” and is under consideration for inclusion in the SXSW Interactive program. We need your help to make it a fan favorite to help it into the final program. Simply follow the steps to create an account and once you’ve registered, click the green thumbs up button. That’s it! You can cast your vote for it here.
The panel topic, Building Community with Online Video is all about how brands and businesses can use online video to spur conversations with customers and online audiences, creating a stronger connection with them in the process.
While everyone is busy talking about the “statusphere” and real-time updates, there is something to be said for deeper, more engaging experiences. Now costs have come down to a point where creating video content specifically for small audiences is feasible. And businesses can create those experiences quickly, professionally and affordably as a way to wow online viewers.
We’ll be adding more interesting people to the panel and announcing them here so stay tuned as we reveal the participants.
As online video matures, companies are turning to the medium in their quest to foster a sense of community with their customers/users. When combined with existing social networks, video has the power to spread messages organically through users’ social graphs and by learning how to get “real” about it, brands can benefit from the personal, emotional bond that comes with online video.
TurnHere’s Director of Marketing, Morgan Brown, had an opportunity to talk about some of the future trends in technology on the main stage at Inman Real Estate Connect with Brad Inman, the founder of Inman News and TurnHere. In addition Morgan announced that TurnHere was giving away free TurnHere videos to the attendees of the conference who joined our Facebook fan page or followed us on Twitter.
We ended up with nearly 150 takers of the free video and we’re in the process of scheduling to shoot those videos now. TurnHere has a long heritage of real estate in its blood – first starting off as Inman Stories and founded by Brad, who also founded Inman News and HomeGain (which he successfully sold) and more recently with our work for Coldwell Banker’s On Location YouTube channel and Weichert Realtors. We’re excited to make even more video for the innovators in the space who see video as an opportunity to connect with their customers and stand out from the crowd online.
