Case Study: Pottery Barn
The Concept:
Create videos that showcase Pottery Barn’s commitment to their core belief that home furnishings should be exceptional in comfort, style and quality
The Challenge:
Create videos that both showcase Pottery Barn products in the home through and highlight Pottery Barn’s commitment to design excellence.
The Solution:
“Where I live” vignettes that showcase Pottery Barn products in unique homes around the country show customers how products can be a part of a fulfilling lifestyle. “Designer Profiles” highlight the talent and passion of the Pottery Barn designers responsible for the brand’s highly-regarded products.
The Result:
A complete video library on PotteryBarn.com that brings the brand and its high-quality products to life. Pottery Barn promotes the videos in its catalog to drive customers from the catalog to the Web.
