Another player in the struggling auto industry is expanding its Facebook presence. Luxury car maker Audi is teaming with TurnHere to launch a social video campaign on Facebook highlighting its participation in the “Youth Mobile 2030″ design challenge.
Audi currently has more than 324,000 Facebook fans, one of the highest among car makers. The new campaign will use videos to reach out to those fans and ask for their input on what features they would like to see on future cars.
“Video is a powerful way to experience the Audi brand and the passion of our design team. We wanted to show our Facebook fans that we’re committed to creating automobiles that fit our changing lifestyles; and having this conversation with them is a critical part of that process,†said Brad Stertz, Manager of Corporate Communications for Audi of America. “TurnHere did a great job of capturing that passion and desire in an authentic way that lets our designers start the conversation online among our fans.â€
“Youth Mobile 2030″ is the theme of this year’s Los Angeles Design Challenge, with design studios in Southern California submitting their concepts of cars for consumers in the year 2030. According to the designers featured in the videos, Audi is attempting to take into consideration lifestyle as much as form and function in their design, and the car company is looking for insight from its Facebook fans for direction.
The campaign is an excellent use of an existing fan base to gather data about what customers will be looking for in future products.
http://www.insidefacebook.com/2009/08/27/audi-launches-facebook-campaign-to-gain-insight-into-fans-ideas-for-future-cars/