Companies create a fun video-submission contest to find the new faces of OXO
11.19.2009 – Emeryville, Calif. – TurnHere , Inc., the leading online video marketing services company, announced that it has been selected to produce videos for OXO , the award-winning consumer household product maker. TurnHere, OXO, and social media firm DX Agency are partnering in the "Search for the Biggest OXOniac."
In a discussion around talent for the videos, the OXO team decided it wanted to call on fans to participate. “Our brand is founded on the principle of Universal Design, which is the concept of creating products that are easy to use by the widest spectrum of people,” explained Bena Shah, Sr. Brand Communications Manager at OXO. “It was only natural to turn to our fans, not professional actors or experts, to help tell this story.”
In the video submission contest, developed and built by DX Agency on behalf of OXO, fans are asked to create a 30-90 second audition submission that shows off their demo skills with their favorite kitchen product, whether it's a can-opener, mandoline, salad spinner or vegetable peeler, and describe why they are the “Biggest OXOniac” and should be selected as the winner. Three Grand Prize Winners will receive a starring role in OXO's videos, a trip to New York City, and $1,000 worth of OXO products.
To kick off the contest, TurnHere produced a two-minute video overview that introduces the contest details and goals, as well as shows a sample OXO demo to help spark ideas. Additionally, TurnHere will produce the final series of How-To videos starring the contest winners in 2010. "The search for the biggest OXOniac is a great way for OXO to engage its community and rally its fans around the brand and their favorite products. The contest ultimately fuses user-generated content and professionally-produced content to create excitement about the OXO line of products," said John McWeeny, COO at TurnHere.
"We see this as a wonderful way for dedicated fans of our brand to share their personal stories, provide us with important feedback as well as have some fun with the product,” explained Ms. Shah. "The final ‘How-To’ videos need to be polished and high quality, yet retain the same authentic and friendly feel of our fan-created videos."
Ben Hordell, VP Business Development at DX Agency, added “when you talk to people about OXO products they always have a favorite product they have discovered and want to tell you all about it. The Search for the Biggest OXOniac was the perfect outlet to capture that enthusiasm and give consumers a forum to share and engage other fans.”
TurnHere is successfully helping brands and local businesses become visual storytellers through its turnkey video marketing solutions. Its strong network of more than 8,000 independent, professional filmmakers in more than 70 countries and in all 50 states brings local talent to each client and lowers the costs of video production.
To learn more about the OXO Video contest and see the TurnHere-produced video overview, visit http://www.oxocontest.com
About OXO Founded in 1990 on the concept of Universal Design, OXO's mission is to create consumer household products that ease the tasks of everyday life for the widest range of users possible. Since the original 15 items were introduced, the OXO collection has grown to more than 800 strong covering areas for cooking, cleaning, gardening, storing, organizing and lighting. Today OXO Good Grips products are sold in 54 countries and are included in the permanent collections of numerous museums. The company has won more than 100 design and business awards worldwide. OXO is very frequently used as a case study on how a well-executed Universal Design philosophy can be a successful business strategy. OXO is owned by Helen of Troy Limited, a leading designer, producer and global marketer of brand-name personal care and household consumer products.
About DX Agency DX Agency is a leading full-service digital marketing and advertising firm that helps brands build and activate engaging high impact digital marketing, promotional, advertising and sales campaigns. DX Agency supports its clients with strategic insights, original content development, creative design, media planning and buying, social media marketing, technology, research and measurement analytics, incentive campaigns and pure imagination. DX offers effective, flexible and affordable solutions that generate actionable results. For more information go to http://www.dxagency.com
About TurnHere, Inc TurnHere, Inc. is a leading Internet video content creation and advertising company that provides broadcast-quality online video content for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 8,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California. For more information go to http://www.turnhere.com.
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