When InterContinental wanted to promote its family of over 150 hotels, TurnHere created a series of entertaining and informative travel videos about every city in the world where the brand has opened a property. Hosted by local InterContinental concierges — the most trustworthy sources of information on places to go and things to do in any city — the videos promoted the brand through engaging, authentic content, rather than overly commercial ads that would deter consumers in an online environment. The campaign has garnered millions of views across the Web and blended seamlessly into the brand’s devotion to international culture and local heritage.