Hello! Lucky uses video to showcase its charm and craft to potential customers outside its core San Francisco market

Challenge

Hello! Lucky is a specialty design studio and letterpress printer that creates unique, artisan stationery from its studio in San Francisco.

Customers in the San Francisco Bay Area are able to take in the Hello!Lucky experience first hand and visit the retail shop, where artisan printers and designers work together closely to craft beautiful stationery.

"When customers walk into our shop, they're instantly charmed by the warmth and whimsy of the place," said Hello!Lucky co-founder and CEO Sabrina Moyle. "We try to convey that same unique feel on our website, particularly for online shoppers who can't visit us in person, but it's not always easy."

Solution: authentic video to connect with customers on the web

"We had done two videos in the past, and based on that experience, we simply didn't think we had the bandwidth or time to consider a video project," explained Moyle. "So, I was particularly drawn to TurnHere's focus on keeping things quick and convenient. We couldn't afford to spend an entire day planning the shoot and script."

In addition, TurnHere's unique narrative style of filmmaking appealed to Hello!Lucky. "Our main goal was to show the personal side of our products and give online shoppers a sneak peak behind the scenes, and TurnHere's production team understood how to tell a story in a very personal and real way," said Moyle.

The TurnHere production process

On the day of the shoot, the TurnHere filmmaker shot a half-hour worth of footage for the 60-second video. He captured the ambiance of the shop, close-ups of various cards and invitations, as well as one of the Hello!Lucky artists at work. And for a personal and authentic touch, Moyle was filmed telling the Hello!Lucky story in her own words.

"The filmmaker was extremely good at guiding me through the process," said Moyle. "In particular, he helped me stay succinct in describing the shop, so we could have effective sound bites for video."

Result

Hello!Lucky now has a 60-second video that encapsulates its artistic process, style, and charm. They've featured the video on their blog, website, and YouTube channel. In addition, Moyle believes that the video will become an essential part of their PR efforts, particularly when targeting TV and other video outlets. "Having a short video definitely helps secure TV spots, as it gives producers a sense of how we come across on camera," she explained.